Prediction: A Classic Failure of Polling - McCain Wins
On the night before the election, I’m predicting that McCain will win by 5-10 electoral votes.
How can this be with Obama ahead in all major polls? The answer is the Spiral of Silence.
The Spiral of Silence was first propounded by German political scientist Elisabeth Noelle-Neumann and, in short version, means that “a person is less likely to voice an opinion on a topic if one feels that one is in the minority for fear of reprisal or isolation from the majority.”
In more detail via Wikipedia:
The spiral of silence begins with fear of reprisal or isolation, and escalates from there. Individuals use what is described as “an innate ability” or quasi-statistical sense to gauge public opinion. Mass media plays a large part in determining what the dominant opinion is, since our direct observation is limited to a small percentage of the population. Mass media has such an enormous impact on how public opinion is portrayed, and can dramatically impact an individual’s perception about where public opinion lies, whether or not that portrayal is factual. Noelle-Neumann describes the spiral of silence as dynamic process, in which predictions about public opinion become fact as mass media’s coverage of the majority opinion becomes the status quo, and the minority becomes less likely to speak out. (Citations Omitted)
This is the downside of the MSM’s descent into acting as the propaganda wing of the Obama campaign. Those voters who dislike Obama or prefer McCaiin are either not talking to pollsters (some polls have a refusal rate of 80% or more recently) or they’re saying they support Obama while not doing so.
Obama’s injunction to his followers to “argue with your neighbors” and “get in their face” if they’re not voiting for Obama further accentuates the Spiral of Silence.
In Britain, the 1992 victory of John Major and the Conservative party in the face of unanimous polling that predicted a Labor win commenced a standard practice of UK pollsters to factor in the Spiral of Silence. US pollsters don’t do so. I predict that they will in 2012.
UPDATE: See the Times of London
